{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Making Sense of Martech","title":"2026 Predictions: Agents, AI Decisioning, & The Techstack","html":"","width":"100%","height":180,"duration":1778,"description":"As 2025 closes out, Juan and Jacqueline team up with Keanu Taylor, The Martech Weekly's Head of Research, to read the tea leaves on what 2026 has in store for marketing technology. \nTheir forecast is a \"make or break\" year in which the winners won't be the loudest early adopters, but the teams whose data and operating habits are clean enough for AI actually to stick. Keanu predicts a sharper split between the AI \"haves\" and \"have-nots,\" with organizational readiness acting like gravity on every agent, model, and workflow. \nThe bet: 2026 will expose which stacks are built for decisions, not demos — and which ones were never ready for either.\n\nTimestamps\n01:08 ExactTarget's 25th Birthday/Anniversary\n03:54 Prediction 1: AI Agent Adoption and Readiness\n10:35 Prediction 2: The Rise of AI Decisioning Silos\n21:48 Prediction 3: CDP and CEP/ESP Stack Consolidation\n\nSponsor\nBrought to you by Hightouch - the leading composable CDP and decisioning platform trusted by brands like Domino's, Chime, and Aritzia. 90% of customers have a real use case live within their first week, delivering world-class personalization at scale. Learn more at www.hightouch.com/msom.\n\nConnect & Subscribe\nSubscribe to Making Sense of Martech wherever you get your podcasts. Follow us on TikTok, LinkedIn, and don't forget to like and subscribe on YouTube.","thumbnail_url":"https://img.transistorcdn.com/2xBD0217Lw_p8ycegYQlNgN3_3yOZ9LCNtHUu1dKlq8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZjUz/OGYwZDVlYWU2MzVj/MTA0NjA3Mzc4Zjkw/MTQ0Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}