{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agbioscience","title":"359. Dr. Mahsa Vazin on PawCo Foods leveraging AI to optimize pet nutrition + disruption in pet health innovation","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/192dff3a\"></iframe>","width":"100%","height":180,"duration":895,"description":"Pet ownership in the U.S. has increased dramatically over the past three decades according to Forbes – showing 66% of households own a pet. That’s almost 87 million houses, up 58% from 1988. Staggering growth drives dramatic need for innovation in pet health...and pet food. Dr. Mahsa Vazin, CEO and founder of PawCo Foods, joins us fresh off a venture capital raise to talk innovation and what’s ahead, including: \n\nThe overall macro challenges in the pet health market, including obesity in dogs and cats \nHow the pet food market is responding to a consumer desire and demand for more nutrient-dense food for their companion animals \nHow plant-based brands are capturing market share in the pet health space \nPawCo’s leveraging of AI in tandem with nutritionists to optimize recipe formulations \nThe company’s recent venture capital raise and what it will enable them to expand and do in the future \nInvestor feedback, questions and response to the PawCo model during the recent fundraise \nMahsa approach to driving sales for PawCo  \nWhat’s on the horizon for the company as it continues its growth trajectory ","thumbnail_url":"https://img.transistorcdn.com/fNR6XzpB2Kp8cz0_UeZ53to0jw3tZsavgDDSar67UYQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZWEy/YjI3YzlhYWEzMzdm/NWU0NDIxYmEyMGI2/MmZjZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}