{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketing B-Sides","title":"Track #23: Akvile DeFazio – Fast-Tracking Next Gen Marketers: Ditching Hype for Real Mentorship","html":"","width":"100%","height":180,"duration":1865,"description":"Paid social moves fast, but the traditional ways of training the people who run the accounts are broken. Akvile DeFazio, Founder of Akvertise and creator of the Social Ad Academy, joins Tom to talk about why she is channeling her energy into mentoring the next generation of advertisers. In a sea of scandalous internet gurus and copy-paste hustle bros, Akvile is building a judgment free zone where greener marketers can ask real questions without fear of costly mistakes.Akvile shares her transition from feeling allergic to the traditional agency path to running a highly intentional, selective collective of experts. We talk about the major value shift happening in paid social, where manual button-pressing and hyper-segmented targeting are dead, leaving creative strategy and deep business context as the ultimate differentiators.We also cover the psychological safety required to help junior talent thrive, why you should always hire entry level roles in pairs, and the blueprint behind Akvile’s remarkable six to seven year average client retention rate. Stick around until the end for an absolute masterclass of a playlist featuring A Tribe Called Quest and Method Man.","thumbnail_url":"https://img.transistorcdn.com/36PIZanV9DclOom8ilMHsbH0ksenNpAuppakMWXiYOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNjEy/NmYyMzZhYWM2OTE1/NjM3NmY3YzhlOTM3/MTg1Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}