{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Gathered Here","title":"The Venue Masterclass: The New Wedding Buyer: Trust, Transparency & Better Leads","html":"","width":"100%","height":180,"duration":2583,"description":"\nWedding vendors are losing leads for a reason that has nothing to do with talent: buyers don’t trust the process anymore. Adrienna McDermott breaks down the three website and marketing fixes that help venues and other wedding pros stand out in a crowded, skeptical market—and they’re simpler than you think. Adrienna, founder of Ava and the Bee, has 16+ years in the wedding industry as a former bridal boutique owner, planner, and florist. She now uses that insider experience, plus daily research in Reddit, Facebook groups, and Discord, to spot what couples are actually saying before most vendors ever hear it.You’ll discover:\n\nWhy your website must instantly answer what you do, where you’re located, and whether you’re the right fit\nHow to explain your process without overwhelming people with too much detail or leaving them guessing\nWhy transparency around pricing, add-ons, and “how this works” is the fastest way to reduce ghosting\nHow to use testimonials, FAQs, and simple language to build trust with couples and their parents\nWhy the industry is in a “trust recession” and what that means for bookings right now\n\nWe also dig into the shift in buyer behavior, from longer decision cycles to last-minute fall inquiries, and why the old “book fast or lose your date” pressure no longer works the way it used to. Adrienna shares practical examples for venues, including how to position smaller spaces, micro-wedding packages, and bundled add-ons so you attract better-qualified leads instead of everyone.If you’re a venue owner or wedding pro feeling the slowdown, this conversation gives you a clearer path forward: simplify your message, make the next step obvious, and let your best reviews do more of the selling. Essential listening if you want more trust, better inquiries, and less friction in the booking process.\n\nThank you to our amazing sponsors!\n\nAisle Planner\nWedding Pro\nBrite Biz\nLead Lock\nReleventful\nEvent Guard\nVenueX AI\n\nInterested in learning more about The Venue...","thumbnail_url":"https://img.transistorcdn.com/BAETwWDbYm9a5iwT22Sr5sILNzNamiuGUSsFQmbdUes/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNDkw/ZmY2M2RmN2M5ZTA2/NTkxNDJhN2YwNDE5/YWUwMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}