{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Women in Product Marketing ","title":"Twilio Sr. Director Product Marketing, Vanessa Thompson on Market Research & Sales Enablement","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/195357da\"></iframe>","width":"100%","height":180,"duration":2119,"description":"Questions covered in this episode:1:28 Opening Question4:51 What is PMM and your role like as a Sr. Director at Twilio?7:08 How did you make the jump from IDC to Twilio? What has your transition from being an analyst to product marketer looked like?9:27 Myth busters of PMM 12:39  What are some of the top methods that you have for conducting effective competitive research14:41 How do you present market and buyer insights to product before the product development stage?19:03 How do you delineate the responsibilities of market research between product marketing and user research?22:43 Are there any tools that you'd recommend for sales enablement?26:17 How do you actually measure the success of whether sales enablement's working or not?27:58 Rapid Fire  Want more insights from Vanessa? Check out her Sharebird Profile.Looking to connect? You can find Vanessa here on LinkedIn.","thumbnail_url":"https://img.transistorcdn.com/DkKtiT8110CXd_Vu-6cIuwPYfktAahvVsbjajDRgews/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2NDU4LzE3MTE5/NzMwMDItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}