{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How To Use Jobs To Be Done to Read Your Customers' Minds","html":"","width":"100%","height":180,"duration":2934,"description":"How to use Jobs to be done.\nOn today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.\nClaire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas.\nListen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.\nTopics covered:\nClaire’s role at Calendly and transition into consulting\nHow to use jobs to be done to ready your customers' minds\nThe “Jobs to be done” approach to marketing\nIdentifying your power customers and making a profile\nTips for interviewing customers and getting valuable insight\nIntroducing new methods to your company successfully\nCase studies and recommended resources on the “Jobs to be done” methodology\n\nResources mentioned:\nWhy the Jobs-to-be-Done Framework Creates Better Products: Alan Klement\nWebsites that Convert: The fundamentals of writing compelling website copy by Claire Suellentrop\nLoveyourcustomers.co\nClaire’s talk from the Unbounce’s Call to Action Conference\nRev.com and Speechpad.com - Transcription services\nMatt Hodges on Marketing the Job to be Done via Intercom\nWhen Coffee & Kale Compete by Alan Klement\nhttps://jtbd.info/ Blog by Alan Klement\nBikeshedding in Marketing: 3 Keys to Being an Effective Marketer","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}