{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Once Upon a Business","title":"The Apple Tree and the Rosebush","html":"","width":"100%","height":180,"duration":401,"description":"Lisa tells a short story of an apple tree and rosebush that grew up next to each other. Sadly, the pettiness of comparison soon takes hold on one of them. Lisa then pulls forth a number of key business lessons, namely that comparison is a trap that rarely leads anywhere but hubris or insecurity.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.So, come now. Gather around the fire. Lisa’s about to begin….“Beauty is one thing, but kind-heartedness is another.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact.  Lisa is the author of The Story Advantage and Cinderella and the Coach.Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom’s book, The Story AdvantageCredits:Host: Lisa BloomProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyTo catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or...","thumbnail_url":"https://img.transistorcdn.com/ip-ldy2hMs6d4lKySTuzs1J6Vb2cdZc92f8OY68Qf2c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NjQy/NjU2YTY3YTNhNjFl/YzBiZDUwMjU2YzZm/ODdkNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}