{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Live Better. Sell Better.","title":"3 Essential Components of a Video Email with Morgan Ingram","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/19aaa128\"></iframe>","width":"100%","height":180,"duration":559,"description":"In this episode of the Live Better Sell Better Podcast, KD has a conversation with Morgan Ingram on the 3 most important components of a video email: the subject line, the main copy of the email, and the thumbnail.\n\nQUOTES\n\nCall out immediately that the video is weird for the most engagement - Morgan: \"If I'm going after a sales leader, I'm looking at if they're hiring sales reps or if they have a product update because that means that they update their messaging, or did they get a new sales leader. You want to mention that and then relay it to the point. However, what I found the most interesting is to basically call out that the video is weird.\"\n\nLive Better. Sell Better. is sponsored by our proud partners:\n\nVidyard | vidyard.com\n\nChili Piper | chilipiper.com","thumbnail_url":"https://img.transistorcdn.com/McsxluMrH9m8Xm5x2s9lqkXDs1cAffXG0MtTw6h4N3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MzVm/MDZlNTNkOGQzZWI0/NmE3NTdlOGM3MTZj/YjUyMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}