{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"EIR Live","title":"Episode 18 - Hacking Luck, Making Founders with Stephanie Melodia","html":"","width":"100%","height":180,"duration":4489,"description":"Stephanie Melodia brings more than a decade in the startup trenches to this conversation about why luck beats effort, why the more risk you take the luckier you get, and why founders should only take advice from people who have played the game. From screen printing T-shirts in the basement of an art school on Lanzarote to landing in London with no degree, no connections, and £900 a month, then building an award-winning marketing consultancy that served roughly 100 startups, Steph traces how hustle carried her a long way and then hit a ceiling.\n\nToday she is Entrepreneur in Residence and MBA Advisor at Oneday, a keynote speaker whose signature talk Hacking Luck turns Nobel Prize-winning research into eight practical principles, host of the UK Top 20 business show Strategy & Tragedy, and a longtime VC scout for Ada Ventures. Her route from illustration to marketing to mentoring gives her a rare double exposure as founder and founder coach, the self-described professional big sister to the next generation. Essential listening for early stage founders, aspiring EIRs, and anyone rethinking what still gives humans an edge in the age of AI.\n\nChapters:\n[00:00:00] Opening: The More Risk I Take, the Luckier I Get\n[00:01:01] Oneday Colleagues Reunited: Meet Steph\n[00:04:31] Screen Printing in the Art School Basement\n[00:10:59] Lanzarote to London on £900 a Month\n[00:17:26] Talent, Effort, or Luck?\n[00:21:23] Craving Certainty and the AI Reset\n[00:25:42] The More Risk You Take, the Luckier You Get\n[00:28:49] Catching Waves: Players, Not Spectators\n[00:34:38] Discovering the Entrepreneur in Residence\n[00:37:48] The Professional Big Sister\n[00:40:14] How Hacking Luck Became a Framework\n[00:48:23] Eight Principles from Agency to Zagging\n[00:51:53] Storytelling as a Superpower\n[00:56:37] Sapiens: Why Storytelling Built Humanity\n[01:00:37] When Luck Turns: The Cancelled Keynote\n[01:07:39] EIR Live Exclusive: Rapper's Delight\n[01:10:05] Connect with Steph\nKey Takeaways:\nIt is not...","thumbnail_url":"https://img.transistorcdn.com/5MURGcXX1P7dDzkekwm1VZi0Zwz_hJg_oda-k-ZZ8aY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84Njhj/ZGNiMjZlYjMyZjM1/ZTIzMzZkOGQzZjQx/NzAzZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}