{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Media Breakfast Club","title":"How AI Will Reshape Retail Media (And Why Great Retailers Will Still Win)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/19dd6411\"></iframe>","width":"100%","height":180,"duration":817,"description":"I recently joined Wendy Liebmann on the Future Shop podcast for a conversation about one of the biggest questions facing retail today: what happens to retail media as AI changes the way people shop?\nIn this episode, I share snippets from my chat with Wendy and explore why the current retail media model may be heading for a major shift, how AI-powered shopping assistants could dramatically reduce ad inventory, and why retailers shouldn't panic. We also dig into what will continue to differentiate successful retailers in an AI-first world i.e. why customer experience, convenience, and unique value propositions matter more than ever. If you're thinking about the future of retail, ecommerce, or advertising, this is a conversation you won't want to miss.\nThis episode is sponsored by GrowthLoop\nTimeline\n[00:22] – Why AI is fundamentally changing shopping behavior and what that means for retail media.[01:41] – How retailers should rethink customer journeys instead of focusing only on ad placement.[03:27] – My analysis of Amazon's Rufus and why AI shopping assistants could dramatically reduce available advertising inventory.[05:10] – What shrinking ad supply could mean for retail media economics and retailer revenue models.[07:46] – Why Costco is a powerful example of building retail media around customer value instead of maximizing ad volume.[11:25] – The lesson retailers should take from real-world shopping decisions: convenience and experience often beat price.\nLinks & ResourcesListen to my appearance on Wendy Liebmann's podcast Future ShopSubscribe to Future Shop on SpotifyFollow Wendy Liebmann, CEO at WSL Strategic Retail, on LinkedInFor a great recap of Amazon's earnings results and this mechanism, check out the most recent episode of the Jason + Scot Show podcastKroger Precision Marketing launched new AI assistant ad units just last weekRead my related articles:ChatGPT Ads Are Here. I'm Not Panicking.AI-Enabled Shopping Hits 74% AdoptionMaybe Ads in AI Don't Have...","thumbnail_url":"https://img.transistorcdn.com/leXjG3eX2Oionus255cCT4ARULtDc4JRA6cGjzbnYvM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNDU3/ODBmMzkwODY0NDEx/ZGJhNDk2NDc0MWY4/NzcwMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}