{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"ZilckSound","title":"Could a Stranger Buy Your Business? - Ep. 23","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1a01d640\"></iframe>","width":"100%","height":180,"duration":491,"description":"You're not selling your business. Good, this episode isn't asking you to. It's asking something sneakier: if a stranger with a checkbook walked through your company tomorrow, what would she actually find? Rob takes an imaginary buyer on a room-by-room tour of a typical small business, the owner's head, the empty processes drawer, the customer list that's really one friendship, the calendar that doubles as the org chart, and shows why every discount a buyer would demand is a price you're already paying. A business a stranger could buy is simply a better business to own.","thumbnail_url":"https://img.transistorcdn.com/QK6fN4iHSXd1KsIq77YEYZjX_WAewTu50rugUv2ZiUk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDdh/ZWI4MmI4OTUwMjcw/NzMyNmY0YmIxMzVm/NzA5My5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}