{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Uncensored™","title":"Great Demos Still Lose Deals. Here’s Why | Mor Assouline","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1a1dd200\"></iframe>","width":"100%","height":180,"duration":1925,"description":"Why do good demos still result in ghosting? In this episode of Bridge the Gap, we sit down with Mor Assouline, Founder of Demo to Close, to break down why a flawless product walkthrough can still lead to a ‘maybe’ instead of a ‘yes,' and how to fix it using the art of ‘Unselling.’ Key Highlights ✓ The \"Movie Trailer\" Framework and why demos don’t close deals alone ✓ Stop Feature Dumping: Solving problems vs. showing settings ✓ How to use \"Unselling\" to build massive trust fast ✓ The 3 gaps le...","thumbnail_url":"https://img.transistorcdn.com/JEoXHJ_ycpDfwd4giLjglLnOZEaYAtNGyEzBLmNNBAo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MjJi/ZWI2NTJjYTU0YjA4/NDJjYzA0MThiMzdl/NWU3Ny5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}