{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"Perfect Your Positioning, Boost Your Online Sales - The Shopify Growth Show (#5)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1a23d87b\"></iframe>","width":"100%","height":180,"duration":1475,"description":"Your traffic isn’t the problem. Your ads aren’t broken. Your positioning is off. And that’s why you’re stuck.\nIn this solo episode, Jim Huffman shares a live coaching session that breaks down how to actually fix brand positioning — using case studies from Neat Apparel, GrowthHit, and breakout brands like Rocket Money, Warby Parker, and Figma. You’ll learn how better positioning unlocks conversion rate gains, improves messaging, and becomes the foundation for scalable growth.\nThis is the episode for Shopify founders ready to get serious about messaging, differentiation, and the real reasons customers buy.\nKey Topics Covered:\nWhy your brand pitch likely isn’t working (and how to fix it)\nTwo frameworks to improve your positioning today\nSpeaking to 3 customer types: informed, afflicted, and oblivious\nCase studies: Spanx, Truvani, Adam Shoes, Rocket Money & more\nReal examples from GrowthHit and Neat Apparel’s positioning playbook\nLearn live from Shopify experts. Join our biweekly AI-powered growth sessions - free for founders and marketers - https://shopifygrowthschool.com/\n Resources:\nShopify Growth School\nGrowth Marketing OS (Operating System) \nGrowthHit\nJim Huffman website\nJim's Linkedin\nJim's Twitter\n Additional episodes you might enjoy:\nStartup Ideas by Paul Graham (#45)\nNathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)\nHow I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)\nRyan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)\nHow We're Validating Startup Ideas (#51)\n ","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}