{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"Not your ordinary belt business, Gregg Hemphill, Nexbelt","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1a33ac11\"></iframe>","width":"100%","height":180,"duration":1992,"description":"Gregg Hemphill is the CEO of Nexbelt and Lejon Belts. In this episode, he shares how these two brands take an overlooked product, the belt, and turn it into an engine for massive growth. Gregg, a 25-year veteran of the golf industry (Quiksilver, TaylorMade, Oakley), shares how Nexbelt's patented micro-adjusting ratchet technology provided both a functional benefit to the consumer and a huge inventory solution for retailers. This episode breaks down their strategy for profitable growth and how to turn the ordinary into not so ordinary.\n\nWhat was covered:\nLeading Nexbelt after acquisition by a PE firm.\nOvercoming the challenge of selling an overlooked accessory (the belt).\nWhy fashion sells the basics: Using color and design to drive repeat purchases.\nThe dual-benefit pitch: How Nexbelt solves the retailer's massive inventory problem.\nDon’t sell features, sell the benefit\nAdvice for founders on profitable growth vs. \"fake growth\" spending.\n\nNexbelt Links:\nWebsite: https://www.nexbelt.com  \nInstagram: https://www.instagram.com/nexbelt \nFacebook: https://www.facebook.com/Nexbelt \n\nParker Nash Links: \nWebsite: parkertnash.com\nLinkedIn: Parker Nash","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}