{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Nestlé to add new infant formula | US brewer FIFCO USA renamed under | Hoka builds Strava running stats into","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1a34e3c1\"></iframe>","width":"100%","height":180,"duration":400,"description":"The FMCG Marketing Daily — September 06, 2026\n\nIn this episode:\n• Nestlé is committing $383 million to expand infant formula manufacturing in Brazil, signalling a major strategic bet on emerging market growth in one of its most regulated and scrutinised categories.\n• The private-equity-backed rebrand of FIFCO USA to North American Breweries is a live case study in what happens to challenger beer brand portfolios when financial ownership changes and a new corporate identity must be built from scratch.\n• Hoka is integrating live Strava community data into digital out-of-home placements, turning real runner behaviour into real-time brand creative — a model that FMCG brands with loyalty or behavioural data should be watching closely.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}