{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Demand Geniuses: Revenue-Driven B2B Marketing","title":"How to Get Brand Buy-In From Your Team","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1a46d3f2\"></iframe>","width":"100%","height":180,"duration":673,"description":"Kelly Allen, CMO & Co-Founder at Unboring, delivers a masterclass on why brand isn't just marketing's responsibility - it's a team sport. Learn how to translate your marketing expertise into exec-friendly language, build cross-functional buy-in, and turn every employee into a brand ambassador who actually cares about the customer experience.Tune into this episode, as we explore:(00:00) Translating marketing metrics into language your exec team actually understands(00:59) Know your zone of genius - you can't do both the art and the science alone(03:23) Every employee is an extension of your brand - one bad phone call undoes months of work (06:38) The internal narrative gap: why marketers must craft stories for their own teams first(08:03) Start small, move the needle: befriend one SDR, fix one friction point, prove the valueListen to the full episode here: https://open.spotify.com/episode/2Exdijc8COqixMpYvPlbBM?si=LFXZuMglSuKvxI0Te351ZQ","thumbnail_url":"https://img.transistorcdn.com/TfPOHgaM8NrJd4ReBHkMtG7fXN8oIQKHbVYizF4JdNE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTVl/MWU1MDFmNmI0ODg3/YjE3MTAwODk0ZTYy/NmQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}