{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unlocking Retail Media","title":"Building Scalable Commerce Media Networks with Sam Wright","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1a58a7f0\"></iframe>","width":"100%","height":180,"duration":2164,"description":"James Avery is joined by Sam Wright, Kevel’s strategic advisor, to discuss the essential steps for launching and maturing a retail media business. Drawing from his experience globalizing Klarna Media, Sam breaks down how businesses of all sizes—from small startups to billion-dollar enterprises—can diversify their revenue through targeted advertising. The conversation explores critical growth strategies, including how to align C-suite leadership with product teams, transition from trade dollars to measurable performance media, and leverage granular SKU-level data to create a competitive \"transaction graph\". Whether navigating the tension between user experience and monetization or evolving into a sophisticated commerce media network, this episode provides a practical roadmap for scaling a modern ad business.Get in touch with us! https://www.kevel.com/contact","thumbnail_url":"https://img.transistorcdn.com/ifiv5a21RbsdbhD56TPSEza32vY-P3AAoRDZZPj274M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYjNi/NjJiODhhYzdhNjYx/ZGY2NDVkYTNlNGU3/YWQxMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}