{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Leader’s Playbook: In Their Words","title":"E17 From Marketing to Revenue Optimization: Fixing the Broken Growth System | Alysha Dominico","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1a61aa8d\"></iframe>","width":"100%","height":180,"duration":1499,"description":"Most companies think they have a lead problem… but they don’t.In this episode, Alysha Dominico (CEO & Co-Founder of Tangible Words) breaks down why marketing is often blamed for revenue issues and why that’s completely wrong. The real problem? Misaligned sales processes, poor data, and lack of ownership across teams.You’ll learn:Why nobody trusts marketing (and how to change that)The difference between lead generation vs. lead qualificationHow to fix a broken sales process using data and CRM systemsWhy your pipeline isn’t converting (and how to improve close rates)The shift from marketing → sales → revenue optimizationHow tools like HubSpot fail without proper setup and strategyThe hidden reason deals stall, slip, or never closeThis conversation is a must-watch for:CEOs and founders of growing companiesSales leaders struggling with inconsistent resultsMarketing teams tired of being blamed for revenue gapsAnyone using a CRM but not getting real insights💡 Key takeaway: You don’t have a lead problem, you have a process, data, and alignment problem.Connect with Alysha Dominico:LinkedIn: https://www.linkedin.com/in/alyshadominico/I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Justine and the Sales Leader’s Playbook podcast team Visit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call#SalesLeadership #BusinessDevelopment #FinancialServices #WealthManagement #B2BSales #SalesStrategy #Entrepreneurship #StartupGrowth #FinancialAdvisors #InvestmentManagement #SalesTraining #LinkedInMarketing #DirectMail #SalesEffectiveness #GrowthStrategy #CanadianBusiness #OntarioBusiness #SalesLeaders #salesleadersplaybook #paultindall #phoenixcoachingworks #salesleadership #entrepreneurship #businessgrowth #leadershipinsights #salesstrategy #growthmindset #ownerledbusiness #salescoaching #businesssuccess #marketstrategy #leadgeneration #businessleadershipWelcome to Sales Leader’s Playbook,...","thumbnail_url":"https://img.transistorcdn.com/NdfZGxVsWzYdpz90rBknYGaUpdUP2Lrn-aU7XvswGss/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOTBl/NDFhYzM3YWU1NzJi/ZGRlYTJmNTYzYmM2/ODQ4ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}