{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Leader’s Playbook: In Their Words","title":"E17 From Marketing to Revenue Optimization: Fixing the Broken Growth System | Alysha Dominico","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1a61aa8d\"></iframe>","width":"100%","height":180,"duration":1499,"description":"Most companies think they have a lead problem… but they don’t.\nIn this episode, Alysha Dominico (CEO & Co-Founder of Tangible Words) breaks down why marketing is often blamed for revenue issues and why that’s completely wrong. The real problem? Misaligned sales processes, poor data, and lack of ownership across teams.\nYou’ll learn:\nWhy nobody trusts marketing (and how to change that)\nThe difference between lead generation vs. lead qualification\nHow to fix a broken sales process using data and CRM systems\nWhy your pipeline isn’t converting (and how to improve close rates)\nThe shift from marketing → sales → revenue optimization\nHow tools like HubSpot fail without proper setup and strategy\nThe hidden reason deals stall, slip, or never close\nThis conversation is a must-watch for:\nCEOs and founders of growing companies\nSales leaders struggling with inconsistent results\nMarketing teams tired of being blamed for revenue gaps\nAnyone using a CRM but not getting real insights\n💡 Key takeaway:\n You don’t have a lead problem, you have a process, data, and alignment problem.\nConnect with Alysha Dominico:\nLinkedIn: https://www.linkedin.com/in/alyshadominico/\nI hope you enjoy this episode! \nGive it a like, share, and subscribe to not miss the content coming your way weekly.\n – Justine and the Sales Leader’s Playbook podcast team\n Visit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call\n#SalesLeadership #BusinessDevelopment #FinancialServices #WealthManagement #B2BSales #SalesStrategy #Entrepreneurship #StartupGrowth #FinancialAdvisors #InvestmentManagement #SalesTraining #LinkedInMarketing #DirectMail #SalesEffectiveness #GrowthStrategy #CanadianBusiness #OntarioBusiness #SalesLeaders\n #salesleadersplaybook #paultindall #phoenixcoachingworks #salesleadership #entrepreneurship #businessgrowth #leadershipinsights #salesstrategy #growthmindset #ownerledbusiness #salescoaching #businesssuccess #marketstrategy #leadgeneration #businessleadership\nWelcome to...","thumbnail_url":"https://img.transistorcdn.com/NdfZGxVsWzYdpz90rBknYGaUpdUP2Lrn-aU7XvswGss/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOTBl/NDFhYzM3YWU1NzJi/ZGRlYTJmNTYzYmM2/ODQ4ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}