{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Product Marketing Experts ","title":"Narrative Design with Dave Gerhardt, CMO at Privy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1a7720f1\"></iframe>","width":"100%","height":180,"duration":2623,"description":"Marketing has become democratized in many ways. We are all working with similar (good) playbooks, and as a result every category has millions of technology solutions all shouting that they have the best product. So how does a company break free from the status quo and avoid drowning in the sea of lookalike solutions? In this episode, DG walks us through what he’s found to be a key element in overcoming this issue- compelling storytelling.","thumbnail_url":"https://img.transistorcdn.com/Eut836elfExXATTWElg6PEEE49iYhraqzmE3u6QR4wA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3MTIvMTY2NzQw/NjQ3NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}