{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Why Dr. Squatch is investing in | Cheez-It Brings Game-Day Hot Takes From | Chipotle deploys 100 creators for latest","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1a99dc7b\"></iframe>","width":"100%","height":180,"duration":412,"description":"The FMCG Marketing Daily — September 01, 2026\n\nIn this episode:\n• Dr. Squatch is making a deliberate bet that live experiences with a mega-creator will out-perform paid media — a direct challenge to how FMCG challenger brands typically allocate their growth budgets.\n• Cheez-It is launching a new creative platform built entirely around college football fan culture — a direct bid by Kellanova to own a seasonal occasion the way Doritos owns the Super Bowl.\n• Fernando Machado's first campaign as Chipotle's Chief Brand Officer deploys 100 creators across 50 real kitchens — a scaled authenticity model that any FMCG brand manager using influencer content should study closely.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}