{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Increase Conversions by Understanding How People Take Decisions","html":"","width":"100%","height":180,"duration":2883,"description":"Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and you’re halfway there.\nBut what is it that makes people convert from showing interest to finally buying?\nTopics covered:\nWhen it’s ok to say no to business \nWhat actually motivates people to do something\nThe decision behind whether or not conversion optimization is right for your business\nFocusing on the psychological aspect of marketing and buying\nThe number one method to use with your clients.\nUnderstanding the story behind a buyers purchase\nInterviewing buyers to get them back their mental state when they purchased the item\nIf you think you know everything about your customers, you shouldn’t be in marketing\nWhy you should avoid the jargon and learn to sell to humans\nResources mentioned:\nInvesp\nJoanna Wiebe - 3 Steps to Write Copy That Converts\nThe Road Less Stupid\nInvesp blog\nHow to Influence Buying Decisions Without Being Shady\nHow to Convince People to Buy (Without Being Pushy)","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}