{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Shopify Growth Show","title":"Building a Next Level Marketing Team with Nathan Yeung (#135)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1ace9de2\"></iframe>","width":"100%","height":180,"duration":3339,"description":"Jim is joined by Nathan Yeung to discuss all things growth and marketing. They cover high level  strategies for marketing teams before getting into the nitty-gritty of growth hacks that anyone starting an agency today can use for success. TOPICS DISCUSSED IN TODAY’S EPISODEBuilding a marketing team from scratch: who’s on it?Hiring hacksFull accountabilityTechnical marketersSpotlight SyndromeAvoiding design by committeeSerial position effect/Peak end ruleResearch based marketingMedia arbitrageUnderstanding pain pointsFocus amplifying Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) ","thumbnail_url":"https://img.transistorcdn.com/EnGVMNRPAK0fVYR5TKVtLQJoIALKwkn0-wtzIppxgjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYjVj/OGEyY2U1MTRiOTIx/YzRlNzVjNzczMDY2/NjhiNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}