{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"Jess wants to sponsor an event","html":"","width":"100%","height":180,"duration":2056,"description":"Jess had it all figured out. A five-star restaurant. 17 prospects and customers. Four months of planning. $15k on the line. The perfect setup to fill next quarter's pipeline…right?\n\nJust one tiny problem: there’d been a mix-up. The dinner wasn't tomorrow night. It was tonight. In three hours. Cue panic. Cue scrambling. Cue Jess and Josh praying people would actually show up.\n\nHear how a last-minute disaster turned into one of the best events Vector's ever done and why letting customers do the talking is more powerful than any pitch.\nGet to the good stuff:\n[00:51] Why sponsor events as an early-stage company? Leave the booths for the big guys—how showing up small meant Vector was seen by the right people.\n[02:50] The events around the events are really where it's happening. Plus, Natalie Taylor’s dinner playbook: invite your customers. She’s a genius.\n[11:22] Sarah pulls off some FBI-style magic and reverse-engineers an anonymized attendee list into data we need. Sneaky sneaky.\n[13:37] Jess's invite strategy. Josh is skeptical. Jess is right. He should know this by now.\n[16:32] Dan Murphy delivers the news: contract mix-up. The boat cruise is Thursday. Your dinner is tonight. In three hours. Jess has a minor menty-B moment.\n[17:48] Exit Five springs into action. New restaurant secured. Transportation sorted. Jess and Josh sprint back to the hotel to prep.\n[22:27] Will anyone actually show up? Just two people on the bus. Are we having a $15k dinner with four people? That’s a lot of wine…\n[23:45] Dear marketer, here’s your affirmations break.\n[24:54] Jess and Josh channel their inner theater kids to break the ice and acknowledge the awkward: yes, we need customers.\n[26:26] The dinner becomes deeply personal. No Vector talk. Just real conversations about family, life, oh and that crazy documentary about the stalker mom.\n[27:07] Jess gets rejected attempting dinner strategy phase 2. Mission accomplished—they're having too much fun.\n[27:46] The follow-up is effortless....","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}