{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Undisputed Authority","title":"Debbie Millman","html":"","width":"100%","height":180,"duration":4244,"description":"Debbie Millman is one of the world's leading authorities on branding. For two decades she was President of Sterling Brands, where she had a hand in around 20% of the brands on the US grocery aisle.She has built her career on an understanding of how and why brands work, and at the centre of that understanding is the concept of deliberate differentiation. That branding is the act of attaching meaning to an object, idea, or movement.So when people ask her how to build a personal brand, her answer is surprising: don't. She thinks it's a trap. So how did the world's foremost branding expert build her own authority without ever branding herself? That's the story I'm telling in Episode 12 of Undisputed Authority.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribeResources:Website: debbiemillman.comPodcast: Design MattersBooks: Books & WritingSources used in this episode:The Tim Ferriss ShowHello MondayChase JarvisThe Great DiscontentGood Life ProjectUnlocking UsCreative BoomTED - How symbols and brands shape our humanity99UWayne's WorldSandra Bullock — 2010 OscarsUndisputed Authority with Rory SutherlandUndisputed Authority with Chris DoUndisputed Authority with Nancy DuarteUndisputed Authority with Blair EnnsUndisputed Authority with David C. BakerAbout Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33","thumbnail_url":"https://img.transistorcdn.com/1Ti6X_c_KLo11wvvMUt5u6BE9EnaiF62Xym0IHCOAcI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMTE4/YmRmYTY0Nzg0NjQy/YjgzNGU4ZjIxZGE1/MTM3ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}