{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Making profit not a bad word - overcome the fear of success","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1af6c7fe\"></iframe>","width":"100%","height":180,"duration":1118,"description":"For years in my business I felt like I had to give everyone a great deal and that was my path to success- but I also felt when I was working with such wonderful people that I wanted to give them a deal to give them what they really wanted but couldn't afford unless I was giving away the farm. I felt like Profit was a bad word. I started making it in my mind a hobby of creating something with joy is ok to not make a profit because the people are so great and I bet I'll get good photos after....and on and on.Changing that narrative was critical- because even though I wanted to start making some money- I now was attacking my unideal client because they wanted things as cheap as possible. I had the cheapest wins mentality forever- that was not how profitability works but I kept doing them and trying to grow a little bit more each time.Consumers often make Profit a bad word- you need to condition yourself that it is a critical part of your business and you deserve it.How can you change the narrative of profit in your business?What profit can help you accomplish?Why you need it!Looking at profits/costs in a transaction. Arrangement- shipping, freelancer, car insurance to delivery, delivery boxes etc.","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}