{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] 7 Insider Secrets of Video Marketing (With the CEO of Wistia)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1afd5f23\"></iframe>","width":"100%","height":180,"duration":3038,"description":"Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing.\nIn this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).\nTopics covered:\nThe truth behind the rise of video and its true power in marketing\nWhat happens when you find the spot where customers get stuck in your funnel\nHow to create a compelling storyline that makes your audience problem-aware\nWhy you should turn to your best customers for help identifying your mission\nThe difference between what your product does and what your mission entails\nGetting clear with your metrics up front when you’re building an audience with video\nHow to use metrics to help leadership understand the risks that you're taking\nWhy you should pay attention to how media companies market their content\nResources mentioned:\nWistia\nOne, Ten, One Hundred Series by Wistia\nProfitWell\nMasters of Doom by David Kushner\nGood to Great by Jim Collins\nThe Score Takes Care of Itself by Bill Walsh\nOgilvy on Advertising by David Ogilvy\n@csavage on Twitter\nSavagethoughts.com\nWhy Marketing Storytelling Matters Now More Than Ever","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}