{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Demand Geniuses: Revenue-Driven B2B Marketing","title":"BTS @ Brighton SEO with Top 50 PPC Expert & BrightonSEO/HeroConf organiser","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1b262cfa\"></iframe>","width":"100%","height":180,"duration":2971,"description":"Sophie Logan is one of the Top 50 Most Influential PPC Experts of 2026 and Community and Editorial Manager at Rough Agenda, the company behind Brighton SEO and HeroConf. She joins the show to pull back the curtain on what it actually takes to programme a large-scale marketing conference: managing 180 speakers, keeping content off the sales pitch, and building communities that outlast the event itself. As a longtime PPC practitioner and international conference speaker herself, Sophie brings a rare dual perspective on what makes events genuinely valuable for the people in the room.Tune in to this episode as we explore:(00:37) Sophie's background (02:23) What goes into managing 180 speakers across a two-day event(06:45) How Rough Agenda filters out salesy content through the deck review process(10:57) Using post-event surveys and live room observation to sharpen the agenda(15:54) How COVID changed the events industry and why in-person is bouncing back(21:13) Why relatable content beats big names - and how events create community(27:30) Catering for generalist marketers across specialist conference tracks(33:24) Practical advice for running a great event on any budget(44:42) How AI has helped Sophie as a dyslexic writer - and an honest career screw-upLinks mentioned in this episode:Sophie Logan on LinkedIn: https://www.linkedin.com/in/sophielogan/ https://marketingsoph.com/ Rough Agenda: https://roughagenda.com/ Brighton SEO: https://brightonseo.com/ HeroConf: https://ppchero.com/hero-conf/ The AI-Amplified Marketer by Frederik Boysen: https://www.barnesandnoble.com/w/the-ai-amplified-marketer-frederick-vallaeys/1149791057","thumbnail_url":"https://img.transistorcdn.com/TfPOHgaM8NrJd4ReBHkMtG7fXN8oIQKHbVYizF4JdNE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTVl/MWU1MDFmNmI0ODg3/YjE3MTAwODk0ZTYy/NmQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}