{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Shift Happens Podcast","title":"How to Compete with Global Giants | Jorge (JAK) Kowalski I Shift Happens Podcast","html":"","width":"100%","height":180,"duration":2253,"description":"In this episode of the Shift Happens Podcast, Kamila Adamatti sits down with Jorge JAK Kowalski to explore what it really takes to lead transformation inside a traditional business competing with global giants.Jorge shares his experience driving change in a family-owned brewery in Brazil, where shifting mindset proved harder than changing processes. He breaks down the realities of digital transformation in sales, the evolution from B2B to what he calls B2 Retail, and how companies can balance traditional relationships with modern digital strategies.The conversation goes deep into topics like building effective go-to-market strategies, working with large retail chains, and why partnerships are critical for scaling in competitive markets. Jorge also opens up about failures, lessons learned, and the risks of moving too fast without the right foundation.You’ll also hear insights on entering the US market, launching purpose-driven products like Amapura water, and how consumer behavior is rapidly reshaping the beverage industry. From data-driven decision making to adapting to changing trends, this episode is packed with practical ideas for leaders, entrepreneurs, and anyone navigating business transformation.If you’re interested in leadership, digital transformation, sales strategy, or scaling a business in a competitive landscape, this episode is for you.Topics covered: digital transformation in sales B2B vs B2 Retail strategy changing mindset in organizations go to market strategy retail partnerships and distribution entering the US market consumer trends in the beverage industry data driven decision making leadership and change management lessons from business failuresSubscribe for more conversations on leadership, strategy, and transformation.Connect with Jorge (JAK) Kowalski on LinkedIn - https://www.linkedin.com/in/jorgekowalski/Shift Happens is the go-to podcast for leaders navigating the complexities of organizational change. Host Kamila Adamatti brings her...","thumbnail_url":"https://img.transistorcdn.com/yhEJ75rKRt_2TwshSDzlf6Wsd9oi9UFs0qPuBqiVJiw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZmEx/N2M5YTlkYmY5NDgz/YmNiMzY4NWIwOGVh/NzEzZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}