{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"57: Understanding Lead Identification","html":"","width":"100%","height":180,"duration":830,"description":"Understanding lifecycle stages is a key component to lead identification.\nWe have all different types of labels for contacts inside of our CRM such as Subscriber, Lead, MQL, SQL, Opportunity, Customer, and Evangelist (sometimes even more granular types like sales accepted leads.) \nMost people understand lifecycle stages but they often skip the most important step in utilizing them. You must universally define each lead stage, ensuring that it is accepted across your sales and marketing teams. \n\nIn this episode, John breaks down the steps to defining the stages and how you can use automation to simplify lead identification and the lead hand-off between your teams.\n--------\nView The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  \nHow well does your website perform today?\nGet This Free Website Assessment Report Today!\nAre you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?\nIf you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment\nIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.\nWhen you fill out this assessment, you will receive a personalized report which includes:\n✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework\n✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success\n✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format\nAdditional resources to help your website perform better\nAnd...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}