{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Awaken the Fearless Marketer in You (3 Steps)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1b5659ea\"></iframe>","width":"100%","height":180,"duration":3095,"description":"What are you afraid of? Being ignored? Irrelevant? Useless? All of the above?\nIf you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons.\nMy guest today is Hillary Weiss, a brand consultant, copywriter, speaker, and the founder of Statement Piece Studio.\nIn this episode, we talk about finding your own unique strength, why shipping consistently is important, and how to become a fearless marketer.\nTopics covered:\nWhy “data-driven marketing” is overrated\nWhat being “creative” really means\nWhy there are no unique ideas, only unique perspectives\nWhat you should write down and reflect after talking to customers, and the next steps you should take\nWhy you should publish your ideas through channels that energize you\nThe importance of shipping consistently\nHow to find your “core idea” and run with it\nHillary’s advice to those who are not sure about their own unique ability\nHow to find the courage to publish your ideas by creating a “tool” for it\nHillary’s biggest marketing fuck-up\nWhat Hillary thinks marketers should learn for the next 5-10 years\n\nResources mentioned:\nHillary Weiss’ website\n#HAMYAW Youtube Channel\nMargo Aaron\nDHH and Basecamp’s Guide to No-Bullshit Digital Marketing\n8 observations from a crumbling niche — and how to avoid getting crushed\nAndré Chaperon: How to Send Emails w/ 83%+ Open Rates\nSeth Godin’s Marketing Secrets to Launching a New Business\nThe Unique Ability\nThe Copywriter Club\nCopy Chief\nMargo Aaron’s newsletter\nLive in The Feast with Jason Resnick\nHillary’s Twitter, Instagram, Facebook\nBreak Through the Noise in Marketing by Doing Less","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}