{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecomm Breakthrough","title":"The Ultimate Amazon Product Launch Strategy","html":"","width":"100%","height":180,"duration":4336,"description":"Matt Altman is the Head of Amazon at Right Side Up, a third-party agency that mentors rookie and veteran brand sellers to scale from zero to $3 million in monthly sales through optimization, including advertising and analytics. Matt attributes his success to his “owner mentality” blueprint, a strategy he provides to his clients. Matt’s ability to rise beyond seven figures makes him an expert e-commerce entrepreneur. With over 12 years of selling experience, he has sold over $35 million in products through Amazon.\nIn this episode…\nDo you have the ultimate product to sell online? Maybe you want to launch a product on Amazon but are unsure of the steps to take. Look no further. \nNot only does Amazon want your products, but it is also always searching for new brands. However, there are many factors to consider, such as advertising, data, conversion rates, software tools, and much more. That’s where Amazon head Matt Altman comes in. \nIn this episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Matt Altman, the Head of Amazon at Right Side Up, to talk about the ultimate strategy to launch a product on Amazon through product optimization, pay-per-click (PPC) management, and Matt explains to sellers when it’s time to cut an underperforming product. If you are an aspiring Amazon seller, this episode is for you. Let’s dive in!\nResources mentioned in this episode:\n Josh Hadley on LinkedIn\neComm Breakthrough Consulting\neComm Breakthrough Podcast\n“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”\n“Four Critical Pillars for Amazon Listing Optimization” with Steven Pope\n“Actions You Must Take To Prepare Your Business for a Recession” with Steve Simonson\n“How To Double or Triple the Value of Your Business With Intellectual Property (IP) Protection” with Rich Goldstein\nEmail Josh: Josh@eCommBreakthrough.com\nHadley Designs\nHadley Designs on Amazon\nMatt Altman on LinkedIn\nRight Side Up\nMatt’s free audit session\nPlum Card\nSpecial Mentions ...","thumbnail_url":"https://img.transistorcdn.com/rDugftpwArDFD3SFw7DwwtqqafzCU6Q6Bj5ulQ4oR64/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwMjAyLzE3MDkw/Nzc0NzctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}