{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 159: What’s Working In Email Marketing With ConvertKit’s Isa Adney","html":"","width":"100%","height":180,"duration":1802,"description":"\nThe Nitty Gritty\n\n* Who is succeeding with email marketing today–and how they think about their email lists differently\n* How ConvertKit makes it easy to test ideas and create a new product\n* Why simplicity is winning when it comes to email–and how that means you can spend less time marketing\n* How ConvertKit bridges the gap between the business just setting out and the more mature business with more sophisticated needs\n* Plus, a special trial offer–first month free!\n\nDespite the annual warnings that email marketing is losing its effectiveness, email continues to be a top sales driver across industries and business models.\nOf course, that doesn’t mean everyone uses email to drive sales the same way they did 5 years ago or that they’re using the same strategy as the business next door.\nHow are the leading businesses using email marketing in the current environment?\nIsa Adney, ConvertKit’s resident educator & webinar host, has her finger on the pulse of email marketing today and shares a variety of examples of how business owners are using email marketing to their advantage—without letting consume your every waking hour.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nBreaking through the email noise\n“The real magic to me is the person behind the email and how much they care. Those are the people who cut through the noise.” –Isa Adney\nIsa shared that the small business owners she sees having the most success with email marketing are those who prioritize serving or teaching over selling or marketing.\nThey’re creators, action-takers, educators, and professionals who really care and make an effort to show that with every email they send. That means the most successful emails are often the simplest.\nThey share a personal thought, helpful idea, or other valuable tidbits.\nDespite being a fast-growing company, ConvertKit is no exception in prioritizing serving and teaching.\nIn addition to their blog and weekly...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}