{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection","title":"Why a Bootstrapped Product Guide Spends More on Bing Than Google (And Converts 3x Better)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1c86f22a\"></iframe>","width":"100%","height":180,"duration":2399,"description":"Shoppers often choose your product on a comparison site before reaching Amazon or Shopify, and most brands never see it.\nIn this episode, Tigran Egoyan, Founder and Chief Growth Officer at BestChoice.guide, breaks down:\nWhy Microsoft Ads converted two to three times better than Google for high intent desktop shoppers\nThe dynamic landing page tactic that lifted conversion about 40%, and how Shopify catalogs can use it\nWhat earns a sponsored top three placement, and why 100 near perfect reviews can qualify a new brand\nWhether you're a new Amazon brand or a category bestseller, this conversation delivers strategies you can test this week.\n📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-486/\nConnect with us:\n🐦 Twitter: https://twitter.com/stevenhutt/\n💼 LinkedIn: https://www.linkedin.com/in/shutt/\n📘 Facebook: https://www.facebook.com/thrivingwithshopify/ ","thumbnail_url":"https://img.transistorcdn.com/P5duruV2_oDh1uznwVSZlWtxY9S4kqZCtyWoU9GGCcQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}