{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily — June 23, 2026","html":"","width":"100%","height":180,"duration":434,"description":"The FMCG Marketing Daily — June 23, 2026\n\nThe essential daily briefing for brand managers and marketers in consumer goods.\n\nIn today's episode:\n• AB InBev's CMO Marcel Marcondes has used Cannes Lions to publicly map out a decade-long marketing transformation — and the methodology behind it is directly replicable for any FMCG portfolio brand.\n• New research reveals a structural tension at the top of FMCG marketing organisations: CMOs are optimising for internal power rather than the long-term brand building their companies actually need.\n• Ocean Spray's decision to recruit its new CEO directly from Nestlé signals that the cranberry co-operative is betting on Big FMCG discipline — brand management rigour, portfolio thinking, and global scale — to arrest its decline in a crowded functional beverage market.\n\nFun fact: Supermarkets typically make almost no profit on groceries themselves — the real money comes from charging brands 'slotting fees' just to place products on shelves, a practice that costs the average mid-sized CPG brand between $1 million and $3 million annually before a single unit is sold. This means a new product can be commercially dead before consumers ever see it, purely based on a brand's ability to pay for the shelf space itself.\n\nHosted by Marco and Klara.","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}