{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Next New Thing","title":"Pepper’s content making machine","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1c9b9f8e\"></iframe>","width":"100%","height":180,"duration":2244,"description":"🎧 Highlights:\n[00:00:00] From freelance writer to $10M ARR founder\n[00:03:36] How Pepper scaled from a marketplace to an AI-powered content engine\n[00:05:06] The hybrid model: humans and AI creating together\n[00:07:12] Building “Nimbus” — Pepper’s internal AI platform\n[00:08:24] Re-optimizing thousands of old pages automatically\n[00:13:03] Why FAQs and freshness signals help you rank in AI results\n[00:15:00] GEO: Generative Engine Optimization explained\n[00:16:12] Tracking brand mentions across ChatGPT, Claude, Gemini, and Perplexity\n[00:18:00] Using AI to generate videos, voices, and creative assets\n[00:25:12] Scaling creative testing with 30,000+ AI-made ad banners\n[00:27:18] How smaller creators can apply these lessons today\n[00:30:27] Reddit, LinkedIn, and UGC as new AI search signals\n[00:33:00] Cold-emailing OpenAI’s Greg Brockman and getting access to GPT-3\n[00:34:21] Building PepperType.ai and learning from early AI adoption\n[00:35:30] Using AI personally to optimize meetings and calendar time\nIn this episode, Andrew Warner interviews Anirudh Singla, founder and CEO of Pepper, a company that uses AI and human expertise to produce hundreds of thousands of pieces of content for enterprise brands.\nAnirudh shares how he went from writing on Upwork to building a platform now doing over $10M ARR, powered by a blend of automation, creativity, and data. He reveals how Pepper uses AI agents to write, edit, and even refresh old content — and why the next big wave isn’t SEO, it’s GEO: Generative Engine Optimization.","thumbnail_url":"https://img.transistorcdn.com/NyHHieTlmHDUHZCr0-GqsmgcxwwW_QdWcFQKUIrpKnI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZGY1/YWFlNGYzMTA0ZWY1/ZmRlNGY0NDIxMjA0/ZDQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}