{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Just Between Coaches","title":"How Smart Coaches Attract Clients, Without the Guesswork (Suzanne Reilley)","html":"","width":"100%","height":180,"duration":1936,"description":"Explore key strategies for overcoming barriers in your coaching business with Suzanne Riley. Discover how to define your ideal client, craft compelling messaging, and use “Voice of Customer” research. Suzanne will also unveil her keys to copywriting and the impact of self-awareness on success.\nSuzanne Reilley is a business coach, an iPEC Certified Professional Coach, and a marketing strategist.\nIn this episode, Melinda and Suzanne talk about:\nThe mental shift in audience engagement\nCracking the code in coaching businesses\nImportance of defining ideal clients\nSignificance of voice of customer research\nTransitioning from passion to business mindset\nEssentials of compelling copywriting\nBalancing passion with business strategy\nOvercoming ambivalence and desperation in business\nImportance of knowing your customer journey\nContinuous learning and adaptation for business growth\n\n“Focus on people who are going to be as excited to find you as you are excited to find them, who of course have the means to invest in your services.” — Suzanne Reilley\nGuest Bio:\nSuzanne Reilley is a business coach and marketing strategist with eight years of experience and proven metrics. For three of those years, she worked on the digital marketing team at iPEC Coaching, and she's an iPEC Certified Professional Coach as well. Her work has been featured in Yahoo Finance, CMSWire, VoyageLA, and more. Suzanne is here to help you demystify the whole online marketing world, so you can make solid traction in your unique business. And she goes by the motto, “There's work to be done, but let’s not make it harder than it is.”\nResources or websites mentioned in this episode:\nMirasee\nCoaches Console\nMelinda’s books: The Confident Coach and The Professional Coach\nSuzanne’s website: SuzanneReilley.com\nFree workshop for podcast listeners: 11 Game-Changing Strategies for Increased Business Revenue and a Consistent Stream of Clients\nCredits:\nHost: Melinda Cohan\nProducer and Editor: Michi Lantz\nExecutive...","thumbnail_url":"https://img.transistorcdn.com/27bizPAj3r7jZq7N18fAVzV1wwWbI8F8YwJajnD_8k8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZGI4/OTQ4ZjgzZDUzYWZh/ZTE4ZTU1OWRiMzRk/OWU0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}