{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Data Analytics in Marketing: Evolving Role and Aspiring Marketers' Advice","html":"","width":"100%","height":180,"duration":2268,"description":"In this episode, Michael Doyle, Owner, CEO, and Brand Champion of Brand Iron, discusses his journey from being an entrepreneur to the corporate world and back again. He highlights the challenges faced during the dot-com bust and emphasizes the importance of technology in marketing. The interview also explores the evolution of the industry, including the rise of new positions like analytics. Michael stresses the need for a good understanding of technology stacks, financials, marketing, branding, and packaging in pitch decks. Michael Doyle is the Owner, CEO, and Brand Champion of Brand Iron, a branding agency that has raised over $5 billion for its clients. With over two decades of experience, Michael's expertise lies in marketing, branding, and business development. He has a passion for helping companies strengthen their marketplace positions through holistic branding strategies, making him a valuable guest for discussions on branding, pitch decks, brand building, capital raising, and venture capital. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:The impact of the dot-com bust on the marketing industry.The shift from a creative-focused agency to a technology-focused one.Learning financial basics and reporting to Wall Street during his corporate experience.New positions, like analytics, have emerged in marketing agencies.Relying solely on quantitative data can hinder decision-making.Soft skills, such as reading people and effective communication, are vital in marketing.Mentors play a crucial role in gaining real-life industry knowledge.Resources:Brand IronDevNoodleLove is the Killer App by Tim SandersConnect with Michael Doyle:LinkedInConnect with our host, Josh Hoffman:LinkedInQuotables:01:09 - “Back in the late nineties, I had an advertising and marketing agency and we really honed in on working in the technology space and technology companies because we saw what was going on in the dot-com space and we said “Hey, we...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}