{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Product Marketing Experts ","title":"Messaging with Kevin Garcia, Director of Product Marketing, Segment ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1cc94def\"></iframe>","width":"100%","height":180,"duration":2176,"description":"Developing great messaging is core product marketing. But it’s really challenging. You need a certain skills to get good at it, you have to learn how to sell your messaging, test it, and build a consistent process to create it. Most people have to write a LOT of bad messaging before they can write good messaging. On this episode we break down the process of messaging with Kevin Garcia, Director of Product Marketing at Segment. ","thumbnail_url":"https://img.transistorcdn.com/Eut836elfExXATTWElg6PEEE49iYhraqzmE3u6QR4wA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3MTIvMTY2NzQw/NjQ3NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}