{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners","title":"The first of a mini-series, with no name...","html":"","width":"100%","height":180,"duration":2082,"description":"It's a pub in a provincial town, 5:55pm. Two middle-aged professional looking types nurse a couple of drinks, small talking about nothing in particular. Suddenly, one of them clicks their finger and stares intently at the other. 'Hang on. I've got a great idea for a business!' This is the start of a mini series of Marketing Meanders, but it has no name, yet. That's the point really, we are developing a proposition from scratch, and it doesn't need a name yet.  We're working through an example of setting up a business, or a project from start to finish, and from multiple perspectives. We hope it will prove enlightening and provide a host of useful points to consider, whether you're setting up on your own, or needing to review your proposition and whole marketing setup. We'll be joined on this merry meandering mini series by a host of experts to provide their insights, from market research, brand development, digital marketing, copy-writing and sales. Why not come along for the ride, ask your questions, or even come on and contribute? Connect with us on LinkedIn to take part: Sally's LinkedIn Sam's LinkedInWe'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comConnect with Sam on LinkedIn.TimestampsStarting a Business Proposal [00:00:05] Discussion about the importance of starting a business proposal and the plan to cover various aspects of setting up a new business or proposition.The Wrong Place to Start: Naming the Business [00:01:07] Exploration of why starting with naming a business is the wrong approach and can waste time.The Importance of the Offer [00:03:21] Emphasis on the need to clearly define the offer to potential customers and focus on what pain point the business proposal will address.The importance of a clear offer for SEO [00:09:53] The speakers discuss how having a clear offer and uniqueness in your business proposition can improve SEO rankings.Testing and...","thumbnail_url":"https://img.transistorcdn.com/atVjMuwFGolwsNZ5Cmmeak5fB6JB_l4Jg7xz638jbSU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5MzgxLzE2NjU1/MDI0NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}