{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Front Porch","title":"The Front Porch LIVE at the ARA Show: Ecommerce with Caleb Yell","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1d4ec60d\"></iframe>","width":"100%","height":180,"duration":1564,"description":"Brian talks with Point of Rental e-commerce strategy lead Caleb Yell about how rental e-commerce has shifted from a \"nice to have\" to a business-critical tool and how you can avoid a lot of the growing pains that come from implementing it. You'll learn about the tools being used to digitize counter workflows online (e-sign, ID verification, ACH/payments), common breakdowns, and the need for optimized consumer-facing images and descriptions.  They cover underused tools, key metrics to watch, and highlight the need for great SEO, especially in the AI age.\n ","thumbnail_url":"https://img.transistorcdn.com/Ad7QKnC3D-71S0l4kQNmOHl-ULUvh6xWiatXyO-ormA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83OTgw/YzlkZTZhMThiNzYw/ZDM1ZWNkZjFmMDdh/MjNhYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}