{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Made Simple","title":"How Go-To-Market Has Changed: From Product to Customer","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1d555985\"></iframe>","width":"100%","height":180,"duration":1148,"description":"Go-to-market used to be all about the product getting to market. Now, it’s increasingly about connecting with the market and then bridging it back to the product.\nThe best way to connect to your market: Focus on the story your brand is putting forth.\nGeoffrey Moore, is an author, speaker, & advisor best known for Crossing the Chasm and Zone to Win with the latest book being The Infinite Staircase; he is also a partner at Wildcat Venture Partners. We speak about go-to-market, how people are getting the strategy wrong, and what the future holds.\nWhat we discussed:\n\nDefining go-to-market & pinpointing who owns it\nThe 3 Ps: examples of failure\nThe future of go-to-market\nChoosing the right go-to-market for the right category\n\nCheck out this resource mentioned in the episode:\n\nMOVE: The 4-Question Go-To-Market Framework\n\nThis is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.","thumbnail_url":"https://img.transistorcdn.com/mLIo-Q5MhYvA0F0UiknTGssdhtuZFVfq1HGQhfBGrkY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzMzM3LzE2ODk4/MDU5OTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}