{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"I Used To Be Crap At Sales","title":"Why 94% of Salespeople Never Become Elite, And How To Fix |EP21| Will Aitken","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1d5edc0a\"></iframe>","width":"100%","height":180,"duration":4129,"description":"🎤 In this must-listen episode of The \"I Used to Be Crap at Sales\" Podcast, host Mark Ackers interviews Will Aitken, one of the most recognised voices in sales content today. Will is a former SaaS AE turned sales coach, keynote speaker, and viral content creator with over 140,000 LinkedIn followers and millions of views across TikTok and YouTube.He’s built a global audience by combining relatable sales insights with unforgettable humour—and today, he’s opening up like never before.🔥 What You'll Learn:👉 Why “need for approval in sales” is the #1 mindset trap holding reps back👉 How Will went from underperforming rep to sales leader and content icon👉 How becoming coachable changed everything in Will's career and life👉 The truth about ego, self-worth, and seeking validation through workThis is more than a sales conversation—it’s a roadmap for anyone who’s ever doubted themselves, felt stuck in their role, or wanted to take control of their growth. Whether you're a sales rep, leader, or creator, Will's story will leave you inspired and equipped.👍 Like this episode?Don’t forget to like, comment, and subscribe for more sales coaching insights!✅ Find out more about MySalesCoachhttps://www.mysalescoach.com/✅ Seriously level up yours/ your team’s sales skills with a MySalesCoach Membership for only £20 per month (+vat)https://www.mysalescoach.com/pricing✅ Connect with Us:Follow Mark Ackers on LinkedIn: https://www.linkedin.com/in/markackers/Follow MySalesCoach on LinkedIn: https://www.linkedin.com/company/mysalescoach-comFollow Will Aitken on LinkedIn: https://www.linkedin.com/in/justwillaitken/","thumbnail_url":"https://img.transistorcdn.com/gb27CQqFEVJEmlwfaBoAKtk8TBSLedgJriQEV50ZfbA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwNjM1LzE3MDk4/MjUxNTMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}