{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1d607fbf\"></iframe>","width":"100%","height":180,"duration":3358,"description":"#282 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions.\n\nMatt and Haley cover:\nWhy CRO isn’t just A/B testing, and how research should guide every optimization effort\nHow to approach CRO when you don’t have massive website traffic, including scrappy testing methods and tools\nThe role of messaging, value props, and social proof in driving higher conversions (and where B2B often lags behind DTC)\nBy the end, you’ll have a clearer picture of how to approach CRO as a system, not just a set of tests.\n\nTimestamps","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}