{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"080 [Series] Lies of the Accounting Industry: #1 - Charge What You're Worth","html":"","width":"100%","height":180,"duration":602,"description":"I’m kicking off a new series of episodes, Lies of the Accounting Industry. \nWhat I want to do in this series of episodes is bring up these mindset challenges, pieces of dogma, myths and so on, that I think are problematic and that have infiltrated the industry and the thinking. \nSo let's start with number one, charge what you are worth. \n \nThe MAIN problem:\n Your prices are (almost entirely) not about you\nYour prices are about the buyer\nYour prices are about the value you help the buyer create when working together\n \nInstead, ask these questions to establish and increase value:\n What are your objectives with this project?\nWhy use outside help, vs doing it internally?\nWhy now? - Why change accountants now? Why are cashflow forecasts important now, relative to a year ago when you did not have them?\nWhy me?\n \nIf you would like help beginning the transition to value-based fees, reach out! Book a 15-minute session with me. \nJust like you’re helping your clients, I am here to serve and support you. \n \nConnect with me through my website, http://shethinksbigcoaching.com and click the CONTACT  tab or SCHEDULE TIME WITH ME button to get started. \n \nDownload ebook “6 Simple Steps to Double Your Revenue”\n https://shethinksbigcoaching.com/download-double-your-revenue\n \nWork with Geraldine:\nStrategy Session https://shethinksbigcoaching.com/strategy-session/\n1:1 Coaching https://shethinksbigcoaching.com/business-coaching/\nVIP Day https://shethinksbigcoaching.com/vip-day/","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}