{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Demand Geniuses: Revenue-Driven B2B Marketing","title":"Navigating the AI Revolution with Practical Upskilling","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1deb5cfd\"></iframe>","width":"100%","height":180,"duration":677,"description":"AI expert Oren Greenberg unpacks how B2B marketers can cut through the noise of fast-evolving AI trends. Sharing pragmatic advice, he explores hands-on upskilling, prioritisation, and communicating value to stakeholders – key skills for marketing leaders in the age of AI disruption. Tune into this episode, as we explore:(00:55) Upskilling and choosing the right learning resources(03:36) The UX trap and cognitive load for marketers(05:57) Communicating AI impact to executives(07:46) Prompt engineering fundamentals(10:23) How prompt ordering affects AI response qualityListen to the full episode here: https://open.spotify.com/episode/1SCm16R9oRMocntLg2y6r4","thumbnail_url":"https://img.transistorcdn.com/TfPOHgaM8NrJd4ReBHkMtG7fXN8oIQKHbVYizF4JdNE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTVl/MWU1MDFmNmI0ODg3/YjE3MTAwODk0ZTYy/NmQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}