{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"#8 Debunking Myths in Affiliate Marketing, Tomas Saulsbury-Hunter, VP of Client Development, CJ Affiliate","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1dfa29f1\"></iframe>","width":"100%","height":180,"duration":2236,"description":"Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Tomas Saulsbury-HunterHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Tomas02:39 Overview of Commission Junction and its services05:23 Importance of implementing a test and learn function08:01 Setting parameters and budgets for testing09:59 Allocating budget for testing new publisher models12:30 Allowing publishers freedom to allocate funds15:23 Importance of not relying solely on organic growth18:12 Understanding the holistic downstream value of marketing21:31 Bringing unexpected elements together for success24:21 Importance of considering long-term customer value27:01 Affiliate marketing as the \"channel of channels\"29:37 Exploring interesting developments with browser extensions","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}