{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Office Hours: Dominate Google without writing a single blog post","html":"","width":"100%","height":180,"duration":538,"description":"I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.\nIn this episode, I tackle the current state of SEO and why traditional strategies can be both expensive and ineffective. Instead, I share a smarter approach I call “SEO jacking”—a method that boosts visibility by partnering with established local media and influencers. It’s all about giving restaurant owners practical, actionable ways to build their online presence without relying on costly SEO tactics. \nTakeaways:\nMost restaurant owners think they need more guests.\nProfit isn't random, it's engineered.\nSEO is often seen as too expensive or exhausting.\nTraditional SEO is slow, expensive, and unreliable.\nPartnering with top-ranking sites is more effective than outranking them.\nSEO jacking boosts credibility and visibility quickly.\nMedia folks are more likely to write about you after a great experience.\nCrafting win-win pitches is essential for collaboration.\nGoogle wants trusted sources, so borrow their credibility.\nVisibility can be achieved faster than traditional blogging methods.\nChapters\n00:00 Introduction to Full Comp and Profitability Masterclass\n01:48 The Relevance of SEO in the Restaurant Industry\n05:36 SEO Jacking: A New Approach to Visibility\nIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}