{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)","html":"","width":"100%","height":180,"duration":2619,"description":"Dave is joined by Chris Walker (CEO, Refine Labs) to share a scientific process/framework you can use to build, prove, and scale marketing programs they call Revenue R&D. This is a great listen for anyone thinking about marketing planning, where to make bets for the year, how to prove new channels, and how to think like an executive when it comes to revenue generation.\nThanks to Demandwell, our presenting sponsor for the Exit Five podcast.\nhttps://www.demandwell.com/\nDemandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos\n\nHere’s how it works:\nResults: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. \nEase and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. \nSpeed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. \nSEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors\n\nGo to demandwell.com/fomo to get your free SEO consultation today.\n\nThanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.\nGet unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}