{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Octane Leadership","title":"Why Persuasion Isn’t a Dirty Word and How to Use It Effectively | J.C Abdallah","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1e2204f6\"></iframe>","width":"100%","height":180,"duration":2782,"description":"What does knowing how to build a loyal fan-community have to do with being an impactful leader? Everything, apparently. \r\n\r\nIn this episode of High Octane Leadership, Donald Thompson sits down with J.C. Abdallah, Ph.D., a quantitative researcher studying fandom and persuasion, alongside creative partner Bob Batchelor to explore why understanding fan psychology is critical to leadership, how to get your message to your audience (not the other way around) and the counter-intuitive truth about building lasting brand loyalty. \r\n\r\nThis conversation ties together two seemingly separate worlds - sports marketing and leadership - to deliver a conversation that is sure to get you thinking about the art of persuasion and how to use it effectively in your leadership journey.","thumbnail_url":"https://img.transistorcdn.com/lgmj79F6u_aksHXmYERU-fwjthI5JqnlRVWJ-A5NESw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MGQ0/YjZiYWJmNDlkMWNh/N2Q1YjEzNTgwMzA3/ZDEzYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}