{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Plenty with Kate Northrup","title":"141. From Burnout to Ease: How Natalie Ellis Rebuilt Her Business for Flow & Freedom","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1e3b4048\"></iframe>","width":"100%","height":180,"duration":3121,"description":"What if the life and business you worked so hard to build suddenly stopped feeling worth it - and you listened?\n\nIn this episode of Plenty, I sit down with Natalie Ellis, founder of Boss Babe, for a real, behind-the-scenes conversation about what happens when success outpaces alignment - and how to rebuild everything around what actually matters.\n\nNatalie shares the moment that changed everything: sitting in a meeting while her six-month-old daughter cried in the next room, realizing her calendar, her business, and her nervous system were no longer livable. From that breaking point, she made radical decisions - stepping away, buying her business back, burning down misaligned offers, and rebuilding a company that prioritizes spaciousness, family, and well-being without sacrificing revenue.\n\nWe talk about:\nThe hidden cost of building success from chaos and survival mode\nHow motherhood rewired Natalie’s identity, boundaries, and relationship with work\nWhat it actually looks like to operationalize a nervous-system-first business\nWhy “enough” is a powerful financial strategy - and how knowing your number changes everything\nLetting go of status, comparison, and the pressure to want more just because you can\nWhat’s genuinely working right now in online business, social media, and AI (and how Natalie is using it without burning out)\nThis conversation is for you if you’ve built something impressive - but your body is asking for a different pace. If you want to grow in a way that feels sustainable, spacious, and deeply grounded. If you’re ready to stop organizing your life around urgency and start organizing it around what creates real freedom.\n\nThis is not about having less ambition.\nIt’s about doing business from safety, clarity, and choice.\n\nXO,\nKate\n\n“I didn’t think I could get what I wanted from the business because all I’d ever known was chaos.”  -Natalie Ellis\n🎤 Let’s Dive into the Good Stuff on Plenty 🎤\n00:00 – Introduction to Personal Struggles and Realizations...","thumbnail_url":"https://img.transistorcdn.com/o03JRta_QRrWYpVnGEniH9ofqOD9uyABk7kkXvT0B_E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1MzMzLzE2OTUz/ODkwNzQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}